I am Lamont A UX designer creating meaningful digital experiences.

Since 2010, I've enjoyed turning complex problems into simple, beautiful and intuitive designs. When I'm not pushing pixels, you'll find me on outdoor running, hiking or reading, enjoying music with a nice glass of wine.

Some random facts

I enjoy buying green coffee beans sourced from all over the world, then enjoying fresh roasted coffee with family & friends roasted from my garage.

I have a collection of expired credit cards dating back to 2002! Some from banks that are not even in existents anymore.

Featured work

AMEX Generative AI

AMEX's marketing teams face a lot of challenges and delays when creating campaigns. The Marketing Content Generator aims to streamline this process by working with it’s OnBrand guidelines. My goal as UX Designer is to discover ways to use AI to make content creation faster and help personalize marketing more effectively.

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Workplace, Heath & Safety app

My contributions to Amazon's WHS application includes developing the Data Insights dashboard, the Task Criticality component, and the Scheduler component.

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The Alchemy Design System

The Fulfillment Technology side of Amazon creates hardware and software equipment application across a broad line of Amazon business. Without a dedicated design system many of these application failed to meet standards from accessibility to usability. Many were deeply fragmented and lacked consistency even within the same domain. Causing may user pain points.

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The Grocery ReStow App

The purpose for creating ReStow Application is to effectively enable Amazon's GSF (Global Specialty Fulfillment) distribution centers to continuously have slots filled by enabling associates to choose pallets with items from other slots and stowing into the correct ground slot location. This stowing requires associates to follow very specific guidelines as they are dealing with food products.

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Frequent questions

I began my journey into design as an aspiring video game designer at the Art Institute. However, my focus quickly shifted as I gained more perspective on the industry. I developed an interest in graphic arts and started freelancing, working with numerous startups on branding and print graphics. My fascination grew as I explored how graphical elements could be transformed from print into digital experiences. Teaching myself to code and design websites deepened my passion, leading me to focus on understanding users and creating user-friendly experiences. The rest is history!

First, I like to understand the problem by talking to stakeholders to identify their goals. Then, I conduct user interviews to understand their needs, motivations, and pain points. Once I have a game plan, I create sketches or low-fidelity designs to communicate with stakeholders. Next, I move into high-fidelity designs and present them to users for testing, making iterations based on their feedback. Once iteration are approved, I hand off the necessary assets. The testing and iteration cycle usually continues if the budget allows.

I believe it's essential to start by explaining the story behind why you're undertaking a project. Next, discuss the problem using metrics and data, then outline what you did or plan to do to solve it, incorporating visuals such as sketches, mockups, or prototypes. Finally, use simplified language instead of design jargon to engage the audience effectively.

When approaching any design, I start with the user. Who are they, and what do we want them to accomplish? If it's an existing application, I consider the problems they are experiencing. Answering these questions through design is what makes for a great user experience.

With so many innovative and exciting ways for users to experience digital spaces, we're no longer limited to clicking a mouse. I'm excited to see how far vocal experiences have come. I believe that the more natural and relatable these experiences are, the more immersive the user experience can be.

Contact details

For any type of online project please don't hesitate to get in touch with me. The fastest way is to send me your message using the following email contact@lamonthart.com